At $4,200 invested per reader, Rupert Murdoch’s iPad only publication, ‘The Daily,” can easily be deemed a flop. Via AllThingsD: “The Daily, Rupert Murdoch’s once-hyped iPad newspaper, has 120,000 readers a week, according to a media buyer who works with the publication. An executive at Zenith Optimedia told Bloomberg that the 120,000 figure includes both paid subscribers and free visitors. That circulation figure, Bloomberg notes, puts the paper at the same level as the Toledo, Ohio, daily Blade. News Corp. also owns this Web site.” Want to make a small fortune in iPad only publishing? Start with a large one. At least if you’re the man who owns The News.
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